Brand loyalty is under attack in this country! In the latest product pandering move to reward the minority push of inclusivity, Proctor & Gamble announced that Always, maker of feminine products, is officially removing the Venus female symbol from the packing of its menstruation products. The announcement follows pleas from the LGBTQ activists to make the labeling more inclusive of transgender and non-binary customers. That’s right readers, P&G is altering the advertising of a feminine product to include those customers who even when personally changed, are still genetically female – the only customers who would need feminine products.
“For over 35 years Always has championed girls and women, and we will continue to do so,” the brand’s parent company Procter & Gamble said in a statement. “We’re also committed to diversity & inclusion and are on a continual journey to understand the needs of all of our customers.” LGBTQ activists and allies have been publicly demanding P&G to redesign the packaging to be more “gender-neutral.” They argued that using the female symbol is exclusive because not all women menstruate, and not all people who menstruate identify as women.
so back in june i emailed @Always (lost the email but the picture i sent is attached) because i noticed they had a venus symbol on their packaging, and i suggested that this could be changed to be more inclusive of trans people, because owning a vagina =/= woman #always pic.twitter.com/rrI3kBfepN
— katie oakley (@katieoakley99) October 23, 2019
Where does this madness stop? While P&G has long been a supporter of inclusivity, they are not alone. Long is the list of pandering American companies who have joined the “prideful push” to include everyone in their customer base, regardless of their product, and if it is designed for their use. Last week, Kellogg’s showcased their new “All Together Cereal,” combining six breakfast kinds of cereal as a “symbol of acceptance no matter how you look, where you’re from or who you love.”
In March of this year, Kimberly-Clark, maker of Cottonelle, released a “Down There Care” commercial, which features a man nervously waiting to meet his boyfriend’s parents. According to Cottonelle, their cleaning ripples helped “give your booty a confidence boost,” a tongue-in-cheek ad that featured a sparkling peach to show just how clean the prospective son-in-law feels “down there.”
https://www.youtube.com/watch?v=apj-jXgHvRo#action=share
Coca-Cola, Levi Jeans, Nike, Gillette, and the list goes on and on. No longer are feminine products made for just individuals who have a uterus; no longer are female-shaped jeans for females, and a Gillette shave is “not the best a man can get, but the best a man can be.” Inclusivity has taken a stranglehold on this country. No longer is Pride Month “just good enough” for the only 0.6% of U.S. adults that identify as transgender, rather, as a nation, we are being blanketed and forced to “accept” day-after-day the immoral practice and personal choice of gays and transgender people.
LGBTQ and their corporate advocates taut the financial rewards of inclusivity practices. A Deloitte report noted that organizations with inclusive cultures were six times more likely to be innovative and agile, eight times more likely to achieve better business outcomes, and twice as likely to meet or exceed financial targets. Pardon me if I don’t accept these figures, keeping in mind that the data is reported by the same companies pushing the inclusion agenda. After all, why would they report that inclusion is costing them money?
Workforce Management estimates that companies spend a combined $8 billion on diversity and inclusion training annually, while Human Resource Management Journal reports that diversity and inclusion consultants earn a combined $400 million to $600 million annually in consulting fees alone. So there you have it – these consulting firms are raking in cash to compel the nation’s top companies to reward and promote inclusivity. According to the Williams Institute, there are about 9 million Americans that identify as LGBTQ. Holding to those numbers, companies are spending $888 per LGBTQ identifier in the U.S.
America today is losing its way – shedding its skin as a manufacturer in favor of worldwide consumer culture. As such, liberal pandering has hit Wall Street, demanding that changes be made to include every person, regardless of product needs and biological parts. As a nation of consumers, and even more, as Christian Conservatives, what are we to do? Would unilateral boycotts of these companies be enough, or has the damage been too severe to turn back? As for me, I have boycotted as many of these companies as possible – high are the burdens of boycotts. However, to truly combat change, one must attack where it hurts – the wallets and purses of corporate America. Wait, was that statement “INCLUSIVE?” What if they don’t carry wallets or purses? The madness continues…
You can contact Eric Wright through the Liberty Loft website or by Twitter.
