SANTA ROSA BEACH, Fla. — Remove Ron, a Florida-based anti-Ron DeSantis PAC, released an ad Wednesday framing DeSantis’ Florida as a Purge-reminiscent dystopian state — and it’s as laughably bad as it sounds.
Stop what you are doing and watch this immediately. If you are ready to remove Ron DeathSantis from office retweet this new ad and make sure everyone can see it. pic.twitter.com/AyaHQ77fqs
— Remove Ron (@RemoveRon) September 29, 2021
The ad, which presents itself as a mock horror movie trailer, opens with passengers on a Florida-bound plane being informed by a flight attendant that they’ve entered the state’s airspace, and upon landing, will be expected to participate in the state’s “Florever Purge.”
We’re then treated to shots of passengers holding hands and looking on in abject fear as they are played clips of DeSantis making such bone-chilling statements as “We are not doing any ‘vaccine passports’ in the state of Florida,” and “We trust people to make their own decisions in this state. We are not gonna be bludgeoning people with restrictions, and mandates, and lockdowns, or any of that stuff.”
What I’d like to know is why these people are voluntarily going to Florida if they’re the mere mention of the name “Ron DeSantis” causes them to break into a cold sweat, as well as how one manages to insert such a gaping plot hole into a minute-and-a-half-long ad.
The flight attendant, apparently quite adept in her rehearsal of weird talking points sourced from the underbelly of Twitter, tells passengers, “As Gov. DeSantis stated, while you’re within state lines, you do not have to wear a mask, you do not have to get a vaccine. It is against the law for private businesses or schools to mandate masks or vaccines. And you have the absolute right to infect whoever you want — whenever, and wherever — with COVID-19. Thank you for traveling with us, and please enjoy your ‘Florever purge.'”
The ad then flickers Florida’s COVID numbers across the screen amid a series of blurbs taken from left-wing talking heads.
“TERRIFYINGLY EVIL” flashes onscreen over a clip of a news report on DeSantis not mandating masks in schools; meanwhile, DeSantis saying “If you are trying to lock people down, I’m gonna stand in your way,” is met with “YOUR WORST FEARS COMING TRUE.”
The fact that whoever greenlit this ad fails to see the disconnect between what the ad portrays and what Americans actually think of DeSantis’ COVID policy is nothing short of outright hilarious. It’s so blissfully tone-deaf.
Needless to say, conservative commentators had a field day with it.
The ad was referred to as “the funniest thing I’ve ever seen” by Charles C.W. Cooke of National Review, “an ad for Zillow in Florida” by Bethany Mandel of The Federalist, and “so absurd it works in [DeSantis’] favor” by OutKick founder Clay Travis.
https://twitter.com/charlescwcooke/status/1443541524403396608?s=20
It’s an ad for Zillow in Florida.
— Bethany S. Mandel (@bethanyshondark) September 30, 2021
Today’s @clayandbuck talks Manchin killing Biden’s $3.5 trillion budget plan, Desantis attack ad so absurd it works in his favor, Florida covid cases collapse and media ignores it, plus our trip to Ole Miss-Bama. It’s great. Go listen & subscribe: https://t.co/Ds3nJdkJVF
— Clay Travis (@ClayTravis) September 30, 2021
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