Cream of Wheat and Mrs. Buttersworth public scrutiny, pressure, cave, branding,

Cream of Wheat and Mrs. Butterworth’s Cave Under Public Scrutiny

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Parsippany, NJ – On Wednesday, Quaker Oats announced that they would be rebranding their beloved Aunt Jemima pancake and syrup mix citing racial stereotypes. Thus, a wave has spread across the United States causing more and more food brands to come under public scrutiny.

B&G Foods Inc, based out of Parsippany, New Jersey, which produces Cream of Wheat hot cereal, released a statement that their company would be launching an “immediate review” of its packaging. Their packaging features a smiling African-American chef holding a bowl of cereal. 

In a statement on the companies website they explain, “We understand there are concerns regarding the Chef image, and we are committed to evaluating our packaging and will proactively take steps to ensure that we and our brands do not inadvertently contribute to systemic racism, B&G Foods unequivocally stands against prejudice and injustice of any kind.”

Along with B&G Foods, Conagra, which produces Mrs. Butterworth’s syrup, announced in a statement on Wednesday that their bottles – which are shaped like a matronly woman – are intended to evoke the image of a “loving grandmother”

In their statement, the company admitted that they can understand that the packaging can be misinterpreted. Critics of the company have claimed that the bottle’s design resembles the “mammy” stereotype.

The wave of more and more food brands coming under fire for their packaging comes amidst an ongoing cultural movement started by Black Lives Matter after the death of George Floyd once again caused commotion and protests.

This is causing more and more companies to reflect on their brands and packaging, and cave to political correctness.

While we are talking about companies that have products that could potentially be offensive, what about 3M Company’s Scotch Tape brand? In the 1920s, the term “Scotch” was used as a racial slur to mean that someone was cheap or stingy. 

We should be talking about racial stereotypes that are negative and should be done away with.

However, we could all sit and discuss what offends each of us until there is nothing left in our society to offend anyone. 

At some point enough is enough. Enough caving to political correctness. Enough being offended over everything. 

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