Since comparing visual and text-based social media isn’t exactly an apples-to-apples comparison, it is still unclear whether Meta will be able to translate Instagram’s popularity into astronomical success on Threads. But if Meta has anything to offer, it is sheer scale. A minimum of 3.02 billion people per day used a Meta-owned app in the first few months of 2023, whether it was WhatsApp, Facebook, or Instagram.
This post originally appeared on WayneDupree.com.