Houston, TX — Everything’s bigger in Texas — and campaign ads are no exception. Republican Congressman, former Navy SEAL, and author, Rep. Dan Crenshaw, dropped an epic, four-minute spot on Thursday casting him and five fellow Texas GOPers as an “Expendables”-esque team in a high-stakes fight to take the polls this fall.
The ad opens at 5 a.m. in the “Crenshaw Command Center,” where the former Navy SEAL and first-term congressman tears open an envelope marked “Top Secret.”
He removes his signature eyepatch — which covers a wound dealt to him by an IED while on deployment in Afghanistan — and uses futuristic tech implanted in the socket to interact with a smartphone he pulled from the package. “Your mission, should you choose to accept it, will be to save Texas.” Crenshaw boards a plane, wearing a parachute and fatigues.
The voiceover states, “To do so, you must recruit an exceptional team of congressional candidates. The nation’s future is dependent upon your success.”
Over Houston, Crenshaw drops from the plane, entering freefall before finally pulling his parachute’s rip cord — and touching down on an airstrip with an Avengers-style, fist-first landing.
“I’m putting a team together, Wesley. You in?” asks Crenshaw of an aviators-wearing, cigar-chomping man seated in the cockpit of a helicopter. “You know I wouldn’t miss this for the world,” replies the recruit, identified in a freeze-frame overlay as Texas congressional candidate Wesley Hunt, an Apache helicopter pilot and West Point graduate “ready to make DC work for us.”
Another GOP candidate, August Pfluger, slides out from under the chopper on a mechanic’s creeper and adds, “You guys looking for a real pilot? Let me get cleaned up.” An overlay identifies Pfluger as an F-22 combat pilot, US Air Force colonel and seventh-generation Texan, as well as a “husband, father [and] Christian.”
“Dan, bro, you could’ve just texted me. Why you gotta jump out of airplanes?” ribs Hunt as the trio strides down the runway. “Because it’s cooler,” Crenshaw says.
As the alliance builds, they continue to criss-cross Texas to recruit more GOP congressional candidates. First is former Irving, Texas, Mayor Beth Van Duyne — who was found in Dallas presenting a medal to a cop and joins the crew with a camera-rattling handshake with Crenshaw.
From Irving they growing group continues on to San Antonio, where US Navy master chief, cyber warfare expert and “Hispanic conservative” Tony Gonzales is interrupted by Crenshaw while apparently trying to hack into a computer system.
They head back to Dallas, where they find “problem solver, business woman [and] athlete” Genevieve Collins easily beating a man in a martial arts showdown.
“Hey guys. Who’s next?” she asks the fivesome, none of whom rushes to step forward until Van Duyne pulls off her coat and says, “I got this.” The ad closes as the assembled six walking down an airstrip as two helicopters fly in overhead — and a massive explosion erupts behind them.
The shot fades in a Hunger Games and Catching Fire manner to the phrase, “Texas: Reloaded.” “Credits” for the trailer list Crenshaw as one of the writers.
Congressman Crenshaw has been a reliable ally of President Trump, and stumped on behalf of his reelection effort at the Republican National Convention.
The ad somehow manages to make a spot issued earlier this week by Republican Georgia Sen. Kelly Loeffler comparing her — favorably — to bloodthirsty fifth-century warlord Attila the Hun look tame.
What is clear is the GOP has definitely set the bar high with the candidates and the ads they use. From Kimberly Klacik’s video walking the dilapidated streets of Baltimore’s 7th district, to the RNC that was infinitely better than the production value evident during the disastrous week at the DNC, and now this ad titled “Texas Reloaded.”
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